By John Nosler as told to Gary Lewis

What should work and what will work are sometimes two different things. And sometimes it takes not just a visionary, but a man with passion. Passion and an unstoppable drive to succeed, whatever the cost.

In the last 50 years, John Nosler’s name has become synonymous with bullet performance. Today, from Africa to Alaska, Nosler bullets are used by more sportsmen than any other brand.

The life of John A. Nosler is the uniquely American story of a young boy with a gun in his hand and grease under his fingernails. He grew to manhood in a world full of possibilities, in a country poised for greatness. Life on the ranch prepared him for the challenges he would face as an adult. Just as it did for thousands of others in his generation.

In 1941, John headed to British Columbia to hunt moose for the first time. He returned to BC every year for almost a decade. In 1946, he carried a Winchester Model 70 chambered for the 300 H&H Magnum. Toward the end of the trip, hunting moose in a marsh, he came upon a bull feeding in a patch of willows.

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